Viewpoints


Insights from Fabrica Ventures Team.

August 20, 2026

TAM Expansion Master Class

One of the key variables a VC fund evaluates when investing in a startup is its TAM — Total Addressable Market. A great team can execute […]
August 16, 2026

A GOAT of Investing on AI

Who is the GOAT of tennis? Djoko, Federer, or Nadal? It depends on how you measure greatness. Each represents a different dimension of excellence. Djoko owns […]
August 7, 2026

The Next Enterprise Moat

Based on my presentation at SP2B in São Paulo on August 10, 2026. Who will own the next enterprise software moat? The answer may define the […]
July 31, 2026

First Who… Then What

Jim Collins’ Good to Great belongs in the pantheon of the greatest management books ever written. Collins set out to answer a simple question: why do some good […]
July 16, 2026

With AI, It’s Becoming Easier to Do Than to Ask

As we prepare for the launch of Fabrica Ventures Fund III, we decided to publish our investment thesis as a short booklet. We hope it becomes […]
July 10, 2026

LBO Playbook, Now With AI

PE firms used to be associated with billion-dollar corporate buyouts. More recently, however, they have been consolidating HVAC businesses, dental practices, veterinary clinics, car washes, and […]
July 5, 2026

Korea Bets the Nation on AI

In 1980, Brazil’s GDP per capita was slightly above that of South Korea. Fast forward and the picture has completely reversed. Today, South Korea’s GDP per […]
June 28, 2026

Not Fundable

How about investing in a startup whose mission is to safeguard civilization? That is exactly what Dragos does. The company protects critical infrastructure — known as operational […]
June 21, 2026

Our St. Patrick’s Day

Salesforce announced this week the acquisition of Fin (formerly Intercom) for $3.6B. For comparison, this is about the same market value as Totvs, Brazil’s largest software […]